A branded product is something, an idea, phrase, design, logo or any characteristic that labels one seller’s merchandise as distinctly different from those of others. It can be anything – computers, pens, shoes, Swiss watches – the list is endless and the point is to differentiate your merchandise from all others. Brands are usually associated with luxury goods and give the consumer an assurance that the item is of a high quality and will not soon be surpassed by cheaper or similar items. In marketing literature, a branded item is often described as having a “household appeal”.
When it comes to search engine optimization (SEO), a brand name has enormous importance. The main aim of SEO is to make your website more visible to users searching for particular keywords by using popular search terms within your industry niche. This can only be possible if your site is optimised for the most frequently used search terms. Unfortunately, branded keywords are very hard to come up with and are usually reserved for the highest ranking sites in search results.
Branding can take many forms, but the common element is that you should be able to associate your brand with a specific physical shape or attribute. Think about it, your branded watch just cannot have a generic brand name applied to it. Your customers will always associate your brand with accuracy, precision and quality, so there is a need for you to be consistent when applying your branding techniques. Otherwise, your customers will associate your brand with a feeling of guilt, such as: every time they see their wristwatch, they should think of you.
For the best results, you should choose your branded keywords carefully, focusing on the description and spelling. Some SEO experts suggest including a hyphen between the two words, although this can be confusing. Some experts believe that hyphens can improve ranking, but it is better to keep your keywords simple. Another good strategy is to use keyword filters to ensure that only the exact keywords are searched for. The SEO industry standard for branded keywords is one percent of the total number of searches performed.
When implementing branding on your website, your branding technique needs to make sense and be easy to understand. The “who, what, where, when, how and why” of your business makes your audience feel more informed. People want to know, when they are searching for answers to important questions. If your audience can’t understand your business mission, goals, objectives and business plans, they won’t stick around. The “citation needed” issue is important in ensuring your branding is easy to find.
We’ve talked about web browsing and buying habits, but the final element of your branding strategy is a critical factor in the buying process. There are numerous components that go into making your brand visible online, from high-street stores to your own website. WebFX technology helps us today create a visually stunning, engaging, brand that helps us achieve our marketing objectives in an increasingly competitive digital marketplace.