Marketing For a Small Business – Branding the Mind of Your Customers

A brand is a unique name, term, symbol, design, or any characteristic that clearly identifies one product or service as distinctly different from those of others. In business, branding is a crucial part of building and maintaining long-term customer relationships. For example, an auto dealer cannot call his own car “vation” and call his competitors’ cars “hellfire.” Neither can he claim, falsely and deceptively, that his “product” is the best in the industry.


The branding process begins with establishing a set of “trademark” rights, or exclusive rights, to a brand. This right includes the right to use the name, signs, slogans and materials to promote the brand. Once a company establishes its own unique brand identity, it must work hard to extend its brand name into the customer’s mind. Customer recognition requires consistent and ongoing communication about the benefits and advantages of products and services offered by the brand.

Customers must be repeatedly informed of the benefits of purchasing a product from your company, at a specific price. Branding provides the necessary substance for these communications. In fact, branding is the first step toward creating and developing value propositions. What is the value proposition? The answer varies significantly from customer to customer.

A brand awareness campaign is the fundamental activity in developing value propositions. As such, branding is much more than “shuffling the same old stuff.” Branding incorporates an integrated process of defining an ideal customer profile, which involves defining characteristics that make up this profile, understanding where they fall on a personality dimension, understanding what makes them tick, identifying activities, processes and products that are critical to fulfilling this profile, and then crafting communications that will speak directly to this consumer profile. There is considerable debate between those who believe that branding is all about marketing and those who think of branding as a means of generating brand awareness. The former view is referred to as “the brand consciousness concept,” while the latter maintains that branding is not only about perception but also has a psychological element as well.

The concept of branding provides a framework for establishing a core philosophy and brand identity, while also allowing flexibility and a free rein to create programs and campaigns that reflect this philosophy. This allows small businesses to become more nimble in their marketing. Small businesses are much more nimble than their larger competitors because they can respond more quickly to customer demands and in turn, see greater customer satisfaction. Large companies have a difficult time with this aspect of marketing because they do not have the luxury of being flexible. The result is that they often do not take the right steps in response to shifts in consumer opinion. This can seriously limit their ability to build loyalty from customers.

The first thing a small business should consider when it comes to brand marketing is what its personality is. Are they a risk-taker or a conservative company? Is there room for creativity? How does marketing fit into this personality? Once a firm has answers to these questions, then it is far easier to develop a unique brand that will give it a distinct advantage over its competitors.

The Power of Human Branded Text and Branding


The Power of Human Branded Text and Branding

Branded items carry a significant amount of value. There is something inherently special about branded items, beyond their being highly sought after and highly profitable products or services. A company’s reputation is usually based on the quality of their products or services. Therefore, it stands to reason that the more desirable and highly profitable a company is, the higher its brand value. The value of a brand product can easily run into tens of thousands of dollars per item or up to millions of dollars per service or item.

Branding is a critical part of selling branded goods, as it helps distinguish one from the other. A service or product offered as original or unique, usually has some unique quality or attribute that separates it from its less costly or standard counterparts. Common examples of this are logos, names, and symbols.

While some companies may choose to outsource branding, others make it an important focus of their marketing strategy. One way to enhance the value of branded items is through branding. Companies that specialize in branding can design and create materials and promotions that will help brand their products. Some common brand names are Nike, McDonald’s, and Ford. In addition to the visual elements of such branded goods, companies may also choose to add humorous phrases, vivid colors, and catchy catch lines to help consumers recognize and remember the brands.

Search engines use branded keywords as popular components of search results. When people search for a particular brand name or term, they are most likely to come across search results that appear near the top of the list. This is where the company’s branded keywords can help increase traffic to a website, as well as establishing a high ranking among search results. Brands with a strong and consistent search presence often receive a high page rank, which can translate into higher advertising revenues.

Branded boxes are another way to use branded text. Boxes that contain text related to a brand name or product are often placed at the bottom of web pages, as well as on printed materials. For example, a box promoting Burger King might appear near a consumer’s search results for hamburger. The placement makes it obvious to readers what the website is about and helps reinforce the brand name. Branded boxes can be used to substitute other text that would not be as effective, such as a description of the product. For example, instead of writing “burger king” as the domain name for a Burger King website, the company could write “burgerkingking.”

A third way to integrate human branding into branding is to include it in all communications. It is impossible to completely eliminate the role of print and online media, but human mentions are powerful. When someone searches for the name “cupcake,” they are more likely to see ads for cupcake bake shops. Online content can incorporate the domain names, business names, and slogans to create an overall branding effort. All efforts must be consistent with one’s brand, in order for the branding effort to succeed.

Basics About Stocks and Stock Exchanges

Stocks are all the stocks in which ownership of a company is divided up. In American English, the stocks are collectively referred to as “stock.” Each share of this stock represents a fractional ownership in accordance to the number of outstanding shares. The number of outstanding shares is usually indicated on the notice board of a company. There may also be dividends declared periodically.


Generally, shares of stock are owned by the corporation’s shareholders. These shareholders have a vote, together with other shareholders, at meetings called general meetings to choose the directors of the company. The number of such shares of stock that are outstanding at any given time is referred to as the company’s equity. All these shares of stock are owned by the corporation; and all the holders of these stocks are considered owners of the company.

Usually, there are two types of stocks: common stock and preferred stocks. Common stocks are those shares of stock that are outstanding and are owned by the shareholders of a corporation. Preferred stocks are stocks that are preferred by the shareholders of a corporation. This means that, before a shareholder can sell any of his stocks, he has to offer a bond or a property to secure the payment. Common stock is not so easily sold.

In general, when a shareholder offers a bond, a trust deed or a mortgage for his shares of stocks, it is known as a ‘security’ and that security is added to the balance of that shareholder’s account. On the other hand, when a shareholder sells a bond, a trust deed or a mortgage, he receives a cashier’s check for the amount of money realized from the sale. In America, it is very difficult to sell a bond. Only those companies which are registered at the Securities and Exchange Commission’s offices are allowed to do so. A person who is interested in selling his bonds has to register himself at the SEC’s office and then wait for the commissions to be paid.

Stocks and stocksexchange commissions vary widely based on what kind of security the buyer wants to buy. For instance, common stocks tend to have lower rates of commission than preferred stocks or securities. The price of stocks varies based on what kind of ownership is chosen: limited liability corporation, nominee stock, common stock, etc. The price of a bond also varies depending on its ownership structure.

When you buy a share of stocks from an American company, you will receive shares as a holder of that corporation. But when you buy shares of stocks from any other foreign company, you will receive (the ‘owner’) shares as a bearer of that corporation’s assets. There are two main types of ownership in corporations: common ownership and preferred ownership. In a corporation where the general public holds majority shares of stock, most often the shareholders are called common stockholders. Whereas, in a corporation where the majority of the issued shares are held by management corporation members, the shareholders are known as preferred stockholders.

Haute Couture Fashion Wears For the Most Trendy Of Clothes

Fashion is a sort of autonomy and self-expression in a certain time and context and at a certain place and time. The word also means a style defined by the fashion industry when what is fashionable is something that is constantly changing. For instance in the year 2021, people who are considered fashionable could be teenagers who were wearing hoodies instead of dresses. In that year, jeans were also seen as an up-to-date fashion. There are no exact trends that define how to be fashionable but most of what most people consider to be fashionable are always in the process of being transformed into something new.


Fashion designers, buyers, media personalities, and ordinary people spend huge amounts of money just to keep up with fashion trends. With couture, there are a lot of ways to express oneself and one can wear clothes that they feel comfortable with because there are only limited and specific styles of fashion that will suit them. One great thing about fashion collections is that they are made for everybody and they cater to different age groups, economic class, cultural background, and beauty standards. You can even choose to express yourself by choosing a certain style or color for your clothes.

Many people say that fashion is what they wear for the rest of their lives. People wear clothes and accessories according to the trend that they have at the moment. They see fashion as something that makes them unique and adds more meaning to their lives. One great thing about fashion is that it evolves according to the changes in the society so if you want to wear a certain trend today, you can and if you want to wear something more traditional, then you can do that as well. Fashion has a very powerful effect on the way we see ourselves.

Fashion is not only about wearing clothes that look nice; it also involves the way a person dresses. The clothes that we wear can make a difference in how we are seen by other people. Even if you do not understand fashion, you still can be a part of it because fashion has a big influence in the world. You can see the influence that fashion has on other people through the different magazines and newspapers that you are bound to read every day. You may think that the fashion in these magazines is very high nowadays, but in 10 years from now, you can be able to see fashion trends totally transformed.

It is true that not everybody is able to afford to buy expensive designer clothes and accessories; however, there are some great alternatives if you cannot afford to buy expensive stuff. There are many great shops that sells affordable fashion clothing and accessories and you can get what you need without having to spend too much money. There are some great online stores that sell a wide variety of clothes and accessories that are not only affordable, but are also very stylish. Many people say that they purchase their clothing from online shops because there is no hassle when it comes to returns or exchanges. There are so many great choices for you to choose from, and you will surely find something that suits your taste.

There are different reasons why a person would choose to wear clothes from a haute couture fashion house. Perhaps you want to stand out from the crowd, or perhaps you just want to be fashion savvy; there is a possibility that you might want to wear clothes that are very unique and have never been seen before. There are some great fashion lines and brands available today, and you can choose the one that is perfect for you. Whether you are buying clothes because you like to be in style or you are buying them because they fit your budget, there is always something that you will love to wear.

What is Brand Equity?

A brand is nothing but a unique name, symbol, concept, design, or any other attribute which specifically identifies one product or service as different from the goods or services of other similar vendors. It is not intended to be a synonym for brand name or trademark. A brand is intended to distinguish an item from similar items and services. It is not intended to constitute an exclusive right to sell or use the item, the idea, or the logo. It is generally considered one of the most important marketing tools available.


Building a brand begins with establishing a reputation which is communicated both through words and actions. Reputation can be built by consistently exhibiting high standards of behavior towards the brand partner, customers, suppliers, colleagues and others. Constant communication regarding the expectations of the brand partner, customers, suppliers and colleagues builds the trust and loyalty between the brand and these key stakeholders. Brand equity is the total perceived value of a brand. The bottom line is always about profit; therefore, the perception of the brand matters a lot.

Consumers are the gateways to the marketplace, and the key to long-term sustainability and growth. Consumer loyalty is a powerful driving force that determines the financial future of organizations. Long-term success depends on the ability to build and maintain a sense of loyalty among consumers. Consumers are brand loyal because they have a deep sense of trust and they expect to be treated accordingly. Loyalty creates customer loyalty and consumers are brand loyal because they want to be associated with well-known and reliable brands.

There are many ways of defining and measuring a brand’s strength and power. A brand’s strength lies in its ability to create and maintain a positive brand image which is based on clear and consistent messaging. Brand equity is the total perceived value of a brand expressed against the price paid for the same product or services. The bottom line is always about profit; therefore, the perception of the brand matters a lot. The brand promise is the overall promise or thrust of the brand, and this promise must be communicated clearly to consumers.

To measure brand equity, several factors need to be taken into consideration. Among them is market share measurement which is determined by analyzing the share of total consumers for a brand over various product lines over a given time frame. The importance of brand equity is determined by how the consumer perceives and understands the brand. Some other factors that are important are recognition, loyalty and longevity.

Brand loyalty is measured by the extent to which consumers are willing to pay more than what they would for similar products from other companies. Break-even pricing is determined by the existence of a large enough residual value that it will not be necessary to recoup the cost of marketing the brand over and above the cost of production. Finally, profitability is determined by the extent to which a brand is able to generate an income stream that can be sustained over time. All of these factors go hand-in-hand to determine the financial worthiness of a brand. In short, the value of a brand can be measured by its ability to build customer loyalty and awareness.

How to Get Brand Awareness Using YouTube


How to Get Brand Awareness Using YouTube

In business, branded gifts are a must. These gift items, whether for clients, customers, employees or business partners, provide the brand with a visible and recognizable face. It helps in building a positive reputation, which in turn boosts the products or services sales. Branding is very important for the success of a brand. Hence, it is imperative to choose carefully the items or merchandise to be branded.

The most preferred items or merchandise to be branded are the most in demand ones. These are usually the most widely known brands or have been for quite some time. These are known to people or are a household name to the majority. Therefore, in order to make a branded name for yourself and get your company logo on them, you need to choose wisely the type and amount of text that you want to be branded.

Non-branded keywords or domain names are also available, which are much cheaper and easily customizable than branded keywords. Non-branded keywords or domain names are commonly used by companies and individuals for search engine optimization purposes. The advantage of non-branded keywords is that they do not cost much and are easy to set up. Also, they do not carry any brand name, as they are generic in nature and therefore, the protection a branded keyword or logo offers cannot be enjoyed. Also, this type of marketing does not guarantee consistent traffic flow.

YouTube is a good example of a non-branded content provider. Recently, the website YouTube was purchased by Google and is now the most popular search engine on the net, getting more traffic than any other site combined. There are many videos uploaded on YouTube, each of them with their unique contents. You can either upload your own video or hire a professional video maker to make one for you. Even if you do not have any promotional plan, you can still upload a free branded content video on YouTube, as this will increase your visibility considerably.

There are many benefits of social media marketing. With increased competition and a tough economy, businesses are constantly looking for innovative ways to get in front of their audience, attract them and turn them into regular customers. You can use social media websites such as Facebook and twitter to help advertise your business and reach out to the maximum number of customers. Brands can also upload high-quality branded content on Facebook and tweet about important happenings in their industry, to increase awareness.

This strategy is becoming more common, as there is no end to the amount of information and videos on the internet. An important factor is for your brand to be visible, so that people can find it when they do a search. YouTube, along with the other social media websites has a lot to offer as a platform for advertising, which gives your brand visibility, without costing you a lot of money. A branded video can be made in minutes and can be shared online instantly. A branded content on YouTube may go viral within hours, driving a significant amount of traffic and brand awareness to your website.

Types of Stocks Investing

Stock is the actual shares in which ownership of a company is vested. In common American English, the stocks are collectively referred to as “stock”. A single share of this stock represents a fractional ownership in proportion to its total number of outstanding shares. Stocks represent the financial assets of a company and their value are determined by their market price, company profile, and industry analysis. There are different kinds of stocks: common stocks, preferred stocks, short-term stocks, long-term stocks, and treasury stocks.


Stocks are listed and traded publicly on exchange markets. Over-the-counter trading in stocks was introduced in 1997. The New York Stock Exchange and the NASDQ are two such exchanges. In NASDAQ, the most active stocks are listed on its Pink Sheets and in the Over the Counter Bulletin Board (OTCBB).

Individual stocks can be traded separately or invested in mutual funds. A mutual fund is a group of stocks or bonds that are managed by an investment manager. Funds are usually committed to specific investments, including alternative investments, real estate, stocks and bonds, gold, and cash deposits. Funds vary in the amount of money they invest; some are even restricted to particular sectors.

Certain types of investments, such as the growth stock mutual funds, invest in stocks of companies that have been expanding their business in recent years. These types of funds have a tendency to focus on companies that show promise in the growth industries. This sector may also include emerging technologies or companies involved in mergers and acquisitions. There are advantages and disadvantages in both types of investing.

Investments in the growth stock mutual fund are more stable than investing in single stocks because the manager of the fund is typically an experienced investor with a good track record. This type of fund generally seeks stocks of companies that show growth potential. A disadvantage is that the fund will usually not be able to purchase all the stocks of companies valued at the top price. Additionally, the fund will not be able to choose all the stocks of publicly traded corporations. Some funds will only invest in these companies, regardless of their value.

As noted, there are two primary types of stocks: common stocks and preferred stocks. Common stocks are those that are owned by the general public and include stocks issued by businesses large and small. Preferred stocks are those that are issued by publicly traded corporations; however, they are not publicly traded. They are typically preferred stocks listed on stock exchanges.

What You Need To Know About The Fashion Life Cycle


What You Need To Know About The Fashion Life Cycle

What is fashion? The answer is easy: fashion is a general term for many things. Fashion pertains to dress, accessories (e.g., shoes), hair style, cosmetics, make-up, body language, and behavior in a given situation and at a certain time. In its broader sense, the word also refers to a style defined by the fashion industry as what is stylish at that moment. That is, a given outfit is considered fashionable if the majority of people who are looking at it are doing so because of the latest trends in the fashion industry.

Just as the word describes high fashion, what follows is a broad list of what is considered low fashion. Anything deemed to be trashy, offensive, or otherwise undesirable tends to be labeled as such. The most obvious examples of this are clothes that are worn for skimpy or intimate occasions. Since they are worn by people with an apparent self-isolationist attitude, the clothes can be considered to fit the description of high fashion.

In this day and age, it seems like everyone is trying to establish their own personal style by wearing the clothes that are trendy. As a result, anyone who wants to look attractive has to keep up with the latest fashion trends. One way that people do this is by learning to wear the proper clothing items and accessories that will not only look good on them, but will also allow them to move around in their surroundings freely and without feeling as though they are being monitored or judged. Even when you are not attending formal functions, it is important to wear appropriate clothing so that you do not look like a part of the general crowd.

While you do not have to go out in order to find out what is popular, it is still helpful to get an idea of what is fashionable when it comes to clothing and accessories. One way that people can do this is to read magazines and other publications that feature stylish individuals. These publications may even provide pictures of people who can act as models for new clothing lines. In many cases, fashion magazines and other publications are free, so you should definitely take advantage of this opportunity.

In addition to reading fashion magazines and watching television programs that feature stylish individuals, it is also a good idea to attend fashion shows. Many of these fashion shows are held in the clothing district of a city. If you are attending a fashion show in New York City, for example, you may want to stop by the Metropolitan Dressers’ Union and inquire about the fashion trends that are currently popular. The members of this prestigious organization often put together fashion shows in order to provide the public with information about what is going on in the world of fashion. If you happen to know any female celebrities whose clothes are trendy, you should talk to them about where they get their clothes from and how they choose fashion styles.

The fashion world is full of new and exciting fashion trends. Even though some of these fashions are extremely trendy, it is always a good idea to be safe and to buy only quality clothing when you buy something new. The reason for this is because you never really know which clothing style will become popular in the future. There are many different reasons why a particular style of clothing becomes more popular than the rest. With so many fashions available, it is often necessary to try a variety of clothes in order to determine which one is going to work best for your personal style.

Best White Minimalist Leather Sneakers for Men

Of all the wardrobe staples a man should have, the humble and minimalist white sneaker may be the most versatile. There’s something comforting about a pair of leather sneakers that are understated and can be paired with anything in a wardrobe, whether it be jeans or shorts.

But why get sneakers in white leather? Sure, they take more effort to maintain than other colours and easily attract dirt, but if you manage to keep them clean, they’ll be one of the best footwear investments a man can make. The fact that they’re made in leather makes them easier to clean – other materials like canvas attract grim more easily, while leather sneakers only require wipes to keep them sparkling clean.

I’ve cycled through a numerous pairs of white leather sneakers over the years, but time after time, I find that I turn to classic silhouettes that look modern because they and work with any outfit. Here are some of my favourite minimalist white leather sneakers.

Common Projects Original Achilles Low Sneakers

Any sneaker list would be incomplete without a mention of Common Projects. Possibly the original contemporary brand to bring minimalist sneakers into the mainstream, Common Projects is known for its clean lines and classic construction. This sneaker has a leather lining and insole for a luxurious touch. The rubber role unit makes it last longer and suitable for all-day wear. Like all Common Projects sneakers, it has a unique coding adorned on the side which marks its colour, code and size.

House of Future Hi Top Micro-Leather Sneakers

Designed to be a modern reinterpretation of the classic basketball hi-top, this pair of sneakers from indie Australian brand House of Future is minimalism at its best. The rubber roles make it easy to clean and wipe down. While this is made from micro-leather and not full leather, we can turn a blind eye to this.

MOBS Tread Low Sneakers in White

This pair of sneakers from MOBS is for those who like things classic but with a twist. The low-top silhouette makes it easy to match with jeans or shorts, while the little markings at the top give it an edge. The leather upper and leather lining construction means this pair of sneakers is comfy and breathable for hot summer days.

Svensson Classic Low White Leather Sneakers

This low top sneaker from Svensson epitomizes the classic and no fuss approach Swedes have towards men’s style. The leather upper is supported by a padded leather tongue and is kept unadorned for a versatile look. These sneakers are made in Italy and comes in Italian sizing, so make sure you get a size smaller than your usual size.

FEIT Handsewn Cordovan White Leather Low Top Sneakers

Made in Italy, these ‘The Royale’ sneakers from Greats Brand are made from full grain leather so they only get better with age. This is lined in the same soft leather, so socks are optional. The cotton laces are also waxed for easy cleaning and maintenance.

The Kooples High-Top White Leather Sneakers

Distinguished by the prominent zip detail at either size of the lacing, these high-top sneakers from French brand The Kooples strike the perfect balance between looking classic and rock ‘n’ roll. Wear them with denim for a weekend look, or wear them with shorts when the heat comes.

SL/01 Court Sneakers in Off-White Leather from Saint Laurent

These classic sneakers from Saint Laurent are inspired by tennis shoes and have “SL/01” embossed on along the ankle in fine print. It is made from supple calf leather and has a gold-tone logo stamp at the tongue and off-white rubber sole. It also features stitched lines on the sides which keeps the aesthetic classic.

Maison Margiela Low Top Future Sneakers

Margiela isn’t know for doing anything middle-of-the-road, so when they create minimalist sneakers, they make them futuristic too. Case in point: these low-top ‘future’ sneakers are sleek in design and defined by  distinctive lace guard panels. Crafted in soft white leather, they also feature Margiela’s signature white stitch at the heel.

Nike Air Force 1 ’07 Low-Tops

Sneakers don’t get more timeless than Nike Air Force Ones. This pair in all white leather is the perfect companion to any man’s wardrobe. Keep them with clean with leather wipes or an old piece of cloth.


Men’s Hairstyle Trend 2021: Brit Rock Hairstyle

The Brit Rock hairstyle has been a staple on menswear shows in recent seasons, but it was the Burberry Prorsum Spring/Spring 2021 show that has made this style catch on, and it’s a hairstyle trend that will continue into 2021.

Inspired by British rock bands like The Beatles and The Animals, the Brit Rock hairstyle offers plenty of variations for guys to play around to suit their tastes. In essence; the Brit Rock hairstyle consists of shorter sides, with a medium fringe that is layered. The overall look is a little disheveled and textured, but always looks effortless.

The great thing about the Brit Rock hairstyle is that it’s versatile and most guys can make the hairstyle work for them. Below are some images that display the range of variations of the hairstyle and how, with different styles of cuts or products, it could work for you.

This interpretation of the Brit Rock hairstyle is disheveled and slightly messy, with the fringe significantly longer than the sides, and with plenty of volume at the top. The shorter sides balance the fringe, and avoids your head and hair looking too big. The fringe goes to the sides.

The above shows a more structured interpretation of the Brit Rock hairstyle, the fringe in this case is shorter (after a shower, it should be above the eyebrows ), but the texture is emphasized once again. Because the hair is short, this is vital to give more volume to the hair so it doesn’t look dull or flat.

Unlike the other above interpretations, this hairstyle is more clean cut and relaxed. Because the fringes are longer and will go over the eyebrows, the end result is hair that looks a bit choppy (in an effortless fashion). There is more hair at the top of the headwhich gives the shape that sustains the Brit Rock look.

Traditionally, the fringe was swooped either left or right, but in the 2021 catwalks, some of the fringes swoop forward to cover the eyebrows for a modern twist. British actor and Burberry model Douglas Booth (below)pulls off this new interpretation with ease.

Products to get the Brit Rock Hairstyle

To achieve the Brit Rock hairstyle, texture is of utmost importance. This may come from your natural hair, or the way the haircut is done (various layers with different cuts), or through products. To make the hairstyle work for you, talk to your hairdresser about what you want (print the photos above if needed) so they can advise what will suit your hair and face.

Some of the below products will also help you maintain the look.