Branded Content Strategy

Branded content connects consumers with a brand, and it is also more digestible than the average ad. However, with so many people using ad blockers and deleting third-party cookies, branded content is increasingly difficult to produce. For this reason, many brands turn to production companies to produce their content. This makes it possible to create a wide variety of branded content that will reach a wide range of audiences.

While branded content will occasionally feature brand references, the emphasis is on the primary brand name. In a non-branded piece, brand mentions are not part of the title or header. Instead, they are scattered throughout the content, not structured to rank for brand-specific mentions. The result is a broader audience, and higher rankings for non-branded content. But it can be difficult to distinguish between non-branded and ‘brand’ content.

As a marketing tool, branded content should be created in the right way. A brand can use content to enhance its image and attract new customers. In a crowded marketplace, creating and distributing the right content is essential. Unlike non-branded content, branded content is infused with keywords and optimized to appear in Search Engine Results Pages. Thus, brands should pay close attention to keyword placement for their branded and non-branded content.

As an example, a popular cosmetics company, Sephora, partnered with the Disney-affiliated movie “Lego”. This marketing tactic led to a massive increase in the number of photos posted by fans of the brand. The content was created using the hashtag #SephoramyFans and tagged their friends in comments. The campaign was a hit, and the use of branded hashtags helped the company get a greater share of user-generated content.

In addition to creating a new branded keyword, a brand can use branded keywords to monitor and find customer feedback. This way, the company can determine which products or services are problematic for customers. In addition, a brand can even create a promotional hashtag. These can be useful in monitoring brand mentions online. By using branded keyword phrases, brands can better manage their digital presence and campaigns. For a better branded content strategy, consider some of these tips:

Unlike conventional digital advertising, branded content isn’t intrusive. It seeks to attract users by creating an emotional connection to the brand. As a result, branded content is more effective than non-branded content, and it’s a great way to get your brand and website noticed in search results. The most effective branded campaigns will have a clear message that is unique to their company and the product, and it can create a snowball effect.

A branded content is an example of a branded content. It has a different impact on audiences than non-branded content. Unlike non-branded material, branded content has a direct association with a brand. A branded content is usually promotional, while an unbranded one is about a company and its industry. If a brand is involved in a particular type of a social media campaign, a branded content is more relevant and effective than a non-branded piece.