How to Define Your Brand Identity

A brand is a label, symbol, name or any characteristic that identifies one product or service as distinctly different from those of others. Branding is an important business and marketing tool for all businesses large and small. It creates a unique identity for your product or service and effectively distances you from your competition. Branding is the first step towards establishing a long-term trust with your consumers. If consumers are able to associate your product or services with a certain standard of quality and service, they will be much more likely to buy from you rather than your competitors.


The key to building a strong brand is to ensure that you establish it from the very beginning. Your brand identity needs to be clear and consistent. Once you have decided on your brand name, you should strive to create a logo, promotional design or colour scheme to create your brand identity. In addition, a brand name needs to be “standout” and easily recognizable. To achieve this you should use creative marketing methods such as advertising, branding, packaging and social media.

Branding yourself is essential to your brand marketing strategy. You should never hide who you are or what you offer. You must be seen and remembered by your consumers. You should always have an ongoing message and marketing plan to support your brand marketing strategy, including a business website, social media presence, printed materials and more.

Branding allows you to differentiate yourself from your competition and creates a higher perceived value for your product, service or company. There are many methods of differentiation, which include branding, packaging and advertising. You can also differentiate yourself through the use of colors, fonts, logos, positioning and more. There is a lot of research that has been conducted to determine the best ways to create brand differentiation. Branding is measured by several different factors such as product, service or brand equity, customer perceptions and satisfaction.

Once you have defined your brand and begun to execute your marketing plan, one of the key elements to remember is that branding is an on-going process. Your strategy should continually evolve in order to keep pace with the changing consumer demand and the ever changing market conditions. This is why many companies use both traditional marketing techniques and social media marketing in addition to their on-line marketing campaigns. The aim is to make your business as accessible and easy to find as possible. The main reason for this is that consumers are very fickle and will often buy from a company that they feel is the most convenient and offers the most value for money.

A brand equity analysis is often conducted alongside a study of the target customer profiles and their purchasing habits. The results of this survey can provide valuable insights into how to further strengthen your brands image. Brand equity refers to the perceived value of a brand. In order to enhance your brand equity a great deal of research and planning is required. Creating a positive image and reputation for your brand requires a long term commitment and consistent effort.