For many, the idea of owning a branded digital camera is completely unthinkable. They see these cameras as symbols of status and money. It’s a tough world out there these days, so people don’t like to be thought of as cheap. This is a big barrier that all branded digital download stores have to one day overcome. What nation and wilderness areas need is top-rate, branded houses and lodges that provide a promise of great quality for the money paid.
The problem with this problem is that many people think that buying branded electronics and camcorders is like buying clothes from WalMart. The reality is, of course, that some branded items are simply better than others, and that some high-end electronics simply cost more to produce than others. But the real issue here is that some of the best, most high-quality branded items aren’t very affordable at all. The low price tags make it possible for some businesses and individuals to rip others off, which is why branding becomes a key issue in this era of extreme brand devaluation. The question is, how do you balance the inherent value of your brand with a cheap price tag?
In this article, we’ll take a look at some great solutions for reducing the perceived value of your brand using various marketing strategies. One of the most important things to realize about branding is that it isn’t a commodity like cheap cars and branded clothes. Good branding requires real, tangible value, something intangible that people can buy with their credit card. In this case, your actual brand is the digital product your customers purchase through your website, your physical store, or your physical mailing list.
If you want to maximize the value of your brand, you need to provide a promise of value with your customers. If you’re selling discount tickets to a rodeo, your potential customers need to be able to use that ticket in some way, shape, or form. So how do you create this promise of value? In this case, it’s easy to create a simple coupon, but more difficult to get it into the hands of your customer. A virtual coupon that’s available anywhere on the Internet can solve this problem and even make your branded-shirts and Travaux forc printing services available online to your customer.
Another way to leverage your branded-shirt or Travaux forc URL is to incorporate it into your business website. You can include a branded-shirt URL in your home page’s hover text, as well as in the header or footer of any pages on your site that have lots of relevant content. This way, whenever someone searches for “braided” or “braided fabric,” they should see your URL, and hopefully even be drawn to it. Your customers will be much more likely to buy from you if they can find and purchase your products just by clicking your mouse.
There are countless other ways to promote your branded-content through social media, such as YouTube. YouTube videos can incorporate your brand much more easily into the story, since it can already be established as relevant. You can also use YouTube as a creative tool for storytelling. You can record a video story about some aspect of your company that you’re very proud of – or at least you’d like your customers to think about your products or services are very good. You can then upload these videos to YouTube and let other customers vote on your videos. If enough people think your story is compelling, it can go viral and help you gain a real presence on the web.