An Introduction to the Different Aspects of Fashion Theory

Fashion is an artistic mode of self Expression and autonomy in a particular time and context and at a certain context, of dressing, footwear, life style, makeup, hair dress, and other bodily postures. The word means a style defined as what is trendy at the time of its creation. In the broad sense, fashion is a generic term for all those elements having to do with the ways of dressing and living. Thus, it includes the ways of dressing one’s self, or ones’ dressing partner, as in the case of marriages.

Fashion as it applies to the whole of human life, may be divided in to three categories: the progressive, the transitional, and the creative/ visionary. In addition, there are many subcategories such as wearable art, workmanship and design, commercial designs, accessory trends, haute couture, and political statements. In terms of human civilizations, fashion styles reflect the cultural progressions: ancient, classical, Hellenistic, Roman, Renaissance, Islamic, or post-modern. The development of new styles and trends help explain the dynamic process of change in cultures.

Fashion styles may be categorized according to the level of complexity they involve: lower, upper, casual, semi-formal, or formal. Fashion styles in the Middle East have to do with traditional social class structure, which can be categorized in terms of the different religious and ethnic groups represented in the region. Common categories include Middle Eastern Style (also called “Eastern”, “Islamic”, or “Iranian”), Tribal Style, and Urban Style. Fashionable fashions may appear at the start of the industrial revolution in England, or during the industrial revolution in Japan, or in the period after World War II, when “antifashionable” behaviors such as recycling or minimizing material waste became common.

Fashion trends reflect the desires of consumers, who usually seek stylish and durable products. However, fashion trends are influenced by society, culture, and the individual personality of the fashion designers. The desire for stylishness varies across cultures and individuals, and fashion trends are flexible and adaptable. The existence of multiple trends simultaneously existing proves that fashion is not static, but always changing.

Social theories also help explain some of the contradictions encountered in fashion. For example, it is not surprising that a culture concerned with appearance practices and maintaining appearances constantly promotes an attitude of beauty that is diametrically opposed to that of the objects of desire. On the other hand, one of the most significant contradictions encountered in modern fashion is the use of gendered forms of dress. Clothing that is meant to appeal to one gender often reinforces the objectification of the opposite gender, and this leads to a situation where the objectified gender is seen as having no individuality or real quality of its own. Women’s clothes, for instance, are often associated with their babies, and the objectifying of the baby in fashion can lead to the objectification of women.

In order to understand the social context of fashion, it is important to gain a broad perspective, including the perspectives of several disciplines, such as art, culture, sociology, and the law. By understanding the different dimensions of fashion, we can begin to formulate ideas and designs that would be in line with the interests of the many categories of people included in the population. Fashion designs that cater to the needs of different segments of the population should be developed so as to promote unity in the face of diversified tastes. Different groups have different fashion preferences, and we must accommodate these tastes in our fashion styles. The development of proper fashion depends on the collective decisions of the various groups represented in society.

Branding Creates Competitive Advantage

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Branding Creates Competitive Advantage

A brand is usually a label, word, design, symbol or allure of a product, service or company as distinct from the goods or services of others. There is a wide array of brands existing today like Apple Inc., Microsoft, Unilever and so on. But brands are more than just labels. A brand is the heart of a business; it’s what distinguishes your company from others.

A recent research study shows that consumers in Fiji do not associate brands with brands at all. This is because consumers in Fiji have different needs and preferences when it comes to what they want to buy; they have a brand culture that is different from most countries. Hence, Fiji Water is not just a drink; it is also a brand.

Brand names and perceptions have a long-term influence on the success or failure of a business. Most businesses depend on brand name recognition for their success. Consumers trust brands because they have confidence in them. The essence of brand recognition is the trust and confidence that consumers have in the brand and the product or service they purchase. Hence, brands need constant maintenance to maintain and increase consumer trust.

Brand identity is created when consumers are familiar with the brand name. Consumers who know the brand name are more likely to choose that brand over other brands, regardless of price. A brand should have clear, strong and recognizable personality if it is to become part of consumers’ everyday lives.

As much as brands are about personality, they are also based on good fundamentals. The most important aspect of a brand is its integrity and sustainability. It should be able to deliver on its promises, while conforming to the social norms. Customer loyalty is also an essential part of a brand architecture. A company should work on creating a positive reputation among customers by creating a brand experience that creates a lasting positive image and value proposition.

To sum up, brands provide a unique customer experience that creates a strong brand identity and competitive advantage. A brand needs constant attention and maintenance to increase its strength. Consumers should therefore support a strong brand by purchasing it regularly. Companies should also create a strong brand architecture that is able to create a powerful and recognizable identity that is part of the consumers’ daily lives. These aspects can be learned from brand consulting services.

Running A Franchise – Are You A Leader Or A Servant?

A branded product is a specific name, symbol, description, design or any other characteristic that labels one seller’s product as different from those of other vendors. It is usually distinguished by quality, size, shape, color, material, or any other characteristic unique to only that particular brand. The distinguishing factor should be something that customers can recognize and come to expect from the product and have an emotional attachment to. It is this attachment that makes branded merchandise stand out in the crowded marketplace. For example, if you were buying shoes, the branded ones would be obvious at first sight and you would be more likely to buy them because they were designed by the best designers in the market.

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Branding can be emotional or rational. Emotional branding occurs when people are moved by some characteristic of a product or service and consider it to be more important than others. They are the ones who feel that they need the thing more, and cannot find a replacement for it. However, this does not apply to all branded products. Other people may label products as branded because they have a rational reason for doing so: the product is superior and more useful than the alternative, and therefore, it will attract customers to buy it.

A brand developed around a business person, for example, might receive a bit of a punishment on the forehead. This punishment is called “the stare”. A businessman could brand his product as classy, upscale, globally competitive, etc… but the point here is that the brand does not have to be able to back up these claims. It might just be a smart business decision to sell cheap knockoffs of the branded item.

Another popular form of branding is that of “the hot iron”. Hot irons are used by women to severely spruce their hair. The act of sprucing up ones hair in this way has a lot of emotional impact. The customer can imagine a beautiful, perfect woman, and will want to buy her products. It makes sense to brand sprigs of hair spray or shampoo as “hot iron spruces”, so that people will associate the spruces with a certain event in life: a birthday, vacation, wedding, or holiday.

Some people brand themselves as “slaves” – an insulting term for non-believers. When they are being interviewed by a news organisation, or when they are giving a deposition in court, they will sometimes refer to themselves as “slaves”. For this reason, it might be more appropriate to brand self-help books, motivational speakers, etc… as “self-help books branded as slaves”. If they are in business for themselves, there is nothing wrong with saying that they are “masters” too. This is especially true if they are running a franchise – branding can be seen as a way of attracting customers.

There are two main questions here: why would anybody want to brand themselves as “a slave”, and why would anyone want to brand themselves as “a master”? To answer the second question, let’s assume that there is no reason at all to brand yourself as such. That’s right; there is no reason to brand yourself as anything other than yourself! Branding is a way of defining yourself as apart from everyone else, so that you stand out above the crowd. In the case of running a franchise, this may translate into free merchandise, free services, etc… once your brand gets going and people start to realise that you are a leader, they are likely to follow you!

Understanding Stock Price History

The market for stocks is one of the most popular investment options nowadays. Stocks are actually all the stocks in which ownership of an organization is divided into shares. In American English, the stocks are collectively referred to as “stock.” Each share of stock represents a fractional ownership in relation to the number of shares subscribed to that particular share. This means that each share represents a potential gain or loss on your investment. Some stocks may have a high potential gain and some may have a low potential return.

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There are many different types of stocks. Some popular stocks include common stock, preferred stock, limited partnership stocks, business stocks, and foreign stocks. Each type of stock ownership has different tax implications with respect to capital gains and dividends. If an investor owns shares in a company and later receives a notice of loss, then the amount of money the shareholder would have gained is taxable income.

The potential tax savings provided by stock ownership are a major reason why many people are attracted to the stock market. However, it is also a large part of why many people lose money in the market. The high fluctuations in price and the unpredictable trends can lead to investors losing significant amounts of money. While the fluctuations may be a positive thing when looking at growth or profit, they can be negative in relation to an investor’s overall investment risk.

Investors need to be aware of their overall investment risk and the potential risk they may face through fluctuations in the stock price. Investors also need to be aware of changes in the business cycle. The business cycle refers to the pattern of stocks being bought and sold throughout a particular period of time. The length of time between two periods can have a large impact on the value of stocks.

Short term investors can use charts to track trends in the stock market. These charts can help investors identify trends that may prove to be profitable or harmful. There are a number of charts that can be used by short term investors. These charts will allow short term investors to track the prices of stocks during specific periods of time. A chart will also show how shares fluctuate during the business cycle.

Long term investors can use the charts to their advantage as well. By paying dividends to stock holders, long term investors can reduce their risk of losing money. Long term investors may also seek out stocks with high dividends and choose to hold onto these stocks until the dividend payment is received. Dividends are a strong incentive for businesses to pay back investors in a timely manner.

What Is couture?

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What Is couture?

Fashion is an artistic form of self expression and individuality in a certain time and context and at a certain time, in a certain context and by a certain authority. The word, itself, suggests a certain style, a trend defined by the fashion industry that what is currently fashionable. It does not indicate popularity, style or a likeability factor; it simply indicates something fashionable. For the majority of people fashion means different things to different people; however, for most people fashion means sophistication, moderation, formality and neatness.

From early times women wore clothing according to the weather, as weather dictated. Fashion design and style emerged as women wanted more freedom, more options to express themselves. As clothing got more complicated and clothes had to be made more durable and fanciful, designers started to take notice of what was happening in women’s lives and what they wished to wear.

Today’s fashion market caters for men, women, children, teens and tweens. Teens, for instance, wear baggy jeans with their oversized sweatshirts, sports jerseys and baseball caps. Boys wear baseball caps, tracksuits, t-shirts and hoodies. Girls wear skirts, shirts, blouses and blazers.

Fashion trends are always changing as designers bring out new styles, new colors and new materials. Fashion shows are also very popular among fashion enthusiasts. Fashion magazines represent the changing fashion trends and display new clothes and new accessories that the public can buy to follow along with the changing fashion trends.

Fashion designers are paid based on the sales of the clothes they make, not on the popularity of the clothes they create. Therefore, if a clothing item becomes very popular it can cost designers a lot of money. If they make a fashion collection for the winter season they will be able to make plenty of money, but if they make a similar design for fall they may not get paid much. This is because fewer people will want to wear their clothing in the fall and winter seasons. When it comes to the popularity of a clothing item designers need to consider how many people will want to wear their clothes.

Therefore, the popularity of a piece of clothing and its price tag is not everything that creates a successful fashion show. Other factors such as quality, uniqueness, beauty, originality and affordability are equally important in making a fashion show a success. In conclusion, couture, designer clothing and fashion trends are not permanent. Fashion will continue to change and the only thing that remains constant is the person’s choice of what he or she wants to wear.

What Are The Factors That Affect Brand Perception?

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What Are The Factors That Affect Brand Perception?

Branding is the process by which a business utilizes the existing reputation of one particular product or service and leverages it to promote another similar item in the market. A brand is a word, phrase, design, logo or whatever else that clearly identifies one product or service as different from those of competitors. It helps customers distinguish an item with the help of a label and make them aware about the existence of another item with a similar feature or design. A brand, therefore, is a key aspect of a business’s identity and its marketing strategy. It helps customers to distinguish your brand from the rest, and also plays an important role in brand building.

A unique brand that is successful in marketing largely depends on three things: its brand equity, its uniqueness and its longevity. Brand equity refers to how the existing brand name relates to consumers’ needs and preferences. It can be established by analyzing consumer behavior patterns, observing consumer behavior in various settings, using surveys, and looking at brand loyalty programs and reward programs. Different companies might have different brand equity values; however, the values should generally be in line with the consumer experience.

A unique brand, on the other hand, is one whose characteristics set it apart from other brands. A distinctive brand will stand out above and beyond the competition, establishing a level of superiority over and above similar brands in the market. Unique brands provide consumers with only positive experiences and create brand loyalty, which is a key ingredient for leading a successful and profitable marketing campaign. Thus, a strong bottom line is dependent on strong and reliable brands; and innovation, creation and dedication to the quality of brands are also critical factors in this area.

The third critical aspect in brand equity and reliability is perception; this refers to consumers’ overall impression of the brand, including how customers see it on their own, in association with other brands and in various price and context-based categories. A brand’s perception, therefore, is more important than its actual performance in the market. Brand perception, in turn, is affected by brand packaging, promotional activities and target audiences. This is where things like packaging, logos and value proposition come into play.

One of the best ways of building trust and loyalty in the market is through the identification and recognition of brand assets. Assets refer to those elements that help people identify your brand with ease and feel comfortable associating it with your products and services. Examples of brand assets include a logo, quality products and services, and an efficient distribution system. The stronger a brand’s assets are, the more easily it is able to build brand equity. Brand equity and loyalty are closely linked, as they are based on perception; assets help people perceive your brand to be relevant and consistent with the rest of the pack.

One of the other important factors that affect brand perceptions is social media. There has been much research and analysis on how social media and online branding affects consumer attitudes toward brand names. Overall, it shows that social media tends to increase negativity towards brands but that this negativity is not always true across all industries or segments. Social media also tends to create a sense of community around brands and their products and services.

Why Branded Content Is Important to Today’s Media Marketing

A branded item refers to a specific product, service, name or symbol that labels one seller’s goods or services as distinctly different from those of other vendors. Just as there are many brands that make up the products and services of several vendors, similarly, there are many names and symbols by which businesses can identify their own. A company’s logo or sign (trademark) is therefore a unique way for business owners to advertise their own brand. While some business owners may be hesitant in using this tool, there are multiple advantages to branded items.

Firstly, branded merchandise and services have a higher perceived value than their unbranded counterparts. The very nature of the business world indicates that human beings need to be trusted above all else – perhaps nowhere more so than in their choice of vendors. A vendor’s reputation is often determined not only by customer satisfaction surveys, but also by how well they are able to stick to that reputation (e.g. whether they offer the services that customers want when they want them).

Secondly, branded products and services tend to be much more resilient in the face of adversity. Brand equity is built on reputation – if people know that your business is reliable, they will likely keep buying from you. Conversely, if they know that your business is no more than an over-hyped scam, they will more than likely avoid it altogether. This is because the credibility gap that develops between an under-served client and a well-established business vendor is much more pronounced when the latter uses traditional advertising techniques.

In terms of consumer psychology, branding is simply a set of brand associations that give customers a taste of familiarity and trust with a product or service. Branded items are the tangible expression of these associations. Branded merchandise includes such familiar items as pens, umbrellas, clothes and other things that we all carry with us in our everyday lives. Although these kinds of personal branded items do not have a particularly immediate, material impact on consumers, they do have a long term memory – they shape the way that we think about a brand and the products it sells. Branded product placement therefore plays an important role in the long term sustainability of a brand and its ability to form a significant part of a buyer’s experience with a product or service.

A third reason why branded content is so important to today’s multimedia marketing efforts is that it allows you to reach a highly specific and targeted audience. By making use of well-designed videos and branded audio clips you can bypass the mass-marketing strategies and reach directly to the exact target audience. For example, this might be useful for you if you want to advertise a mobile phone or a digital camera. You would probably be more successful advertising these items during the holiday seasons or when people are more inclined to be away from their televisions and computers. You may also be able to create branded audio clips and videos that are more closely tied to the demographic of the individual consumer. These could be used to target parents with children that are watching a particular TV series or sporting events.

Creating branded content seeks to engage the audience more than a typical ad. It tends to create an emotional connection between the brand and the customer or potential customer. For example, if your business caters to pet lovers, branded content seeks to create a more personal connection between you and the audience – something that no other ad can do. If you want to create a viral video campaign to market your latest service, it would be wise to submit it to various social networks – YouTube, Facebook and Twitter among them. The aim of these social networks is for the audience to share the video with their friends and this will increase the exposure of your brand.

Investing in Stocks – An Exciting and Profitable Business Strategy

Stocks are the units in which ownership of a company is divided. In American English, the stocks are collectively referred to as “stock.” Each share of stock represents a fractional ownership in percentage to the company’s outstanding shares. The number of outstanding shares will always equal the amount of capital stock you have plus your retained earnings. If a company issues a dividend then the paid-up capital is equal to a fraction of the outstanding shares after deducting expenses such as the paid-up capital and first dividends.

You purchase stocks in multiple-share offerings from companies that represent many different equities. The price of each share is listed on a stock exchange. The stocks represent a number of different equities held by the company. Most major exchanges have a listing of publicly traded stocks that have significant market influence.

Stocks are traded on futures exchanges where investors place bets on the overall value of the company’s stock price. The bets are placed on whether the price of shares will rise or fall. The bets are usually made on the basis of the earnings of the company. If the company earns more than it pays its debts, the bettors win their money if the stock prices rise.

Some people are unfamiliar with common stock ownership. Common stocks are shares that are owned by shareholders but not owned directly by the company. They can be traded like stock on a exchange like the New York Stock Exchange (NYSE) or the NASDAQ (national association of securities dealers automated quotation system). There are many varieties of common stock and they include common stock dividends, preferred stocks and common stock option.

The main advantage of owning stocks is that they provide you with an asset allocation strategy and a means to diversify your portfolio. You can choose to invest in stocks that offer high dividends, low debt and safe growth. Most experts advise that you should avoid trading shares of companies that have complicated businesses structure. Most of these shares go through major revivals which can result in major share price fluctuations. It is always recommended that you do your research about the company before buying any of its shares.

While trading in stocks is extremely important, you must be aware of certain risks associated with investing in equities as well. Although all stocks fluctuate in response to the economy, some stocks plummet when the economy starts to turn down. Moreover, when the economy goes through recession, a lot of businesses fold down, taking a heavy toll on the stocks. It is always best to keep your eyes on the big picture and invest in equities only when the market shows consistent growth. This will help you get good returns on your investments.

Trends in Women’s Fashion

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Trends in Women’s Fashion

Fashion is an art of dressing up and self expression and at a certain time and place, in a certain context and with certain trends. The word itself implies a trendy look defined as what is trendy at the time or season in which it has been categorized. Trendiness has also a subjective meaning. What is trendy to one may not be for others. Thus, the term also covers dress pattern or attire style.

In defining and understanding fashion, it is important to note that there are two types of fashion: high fashion and low fashion. High fashion is considered as the most popular fashion style currently. This involves very creative designers, cutting edge jewelry pieces, and exotic designs. Due to its high demand, it brings along with it some of the best design ideas, fabrics, patterns, colors, and accessories.

Low fashion on the other hand, covers the fashion of the late nineteenth century to the early twentieth century. It was characterized by simplicity, relaxation, and made up of materials such as lace, netting, cotton, and satin. Many designers from the haute couture have contributed their own take on the low fashion concept. Some of the designers who have made a name for themselves with this kind of fashion include Coco Buscillo, Pierre Cardin, Yves Saint Laurent, David Seurat, Andra Massuet, Ed Hardy, Marc Jacobs, Mario Batali, Vera Wang, and Andre Courreges.

Haute couture is considered the epitome of high fashion. It focuses more on the fusion of fashion and society, thus showing how the fashion industry influences social status. Haute couture designers cover a broad range of topics that include clothing for day-to-day use, evening wear, and accessories. Their designs usually revolve around colors, shapes, styles, and trends. They are usually created using unique graphic designs and fabrics.

Color is considered one of the most important factors when creating a haute couture ensemble. Haute couture designers try to anticipate what color would be in vogue today, taking into consideration not only the color of skin and hair but the general color trend of the season. The fashion industry also takes into consideration the cultural significance and meaning of different colors. Color concepts are used in fashion to give life to an outfit and convey a mood. For example, blue-green shades can be interpreted as peaceful and serene, whereas deep reds can signify passion and love.

Fashion designers work hard to create unique outfits that satisfy their clients. With years of experience, they build a network of contacts worldwide and continue to hone their skills. As more people are getting involved in fashion, the fashion industry is able to expand its reach to a much bigger audience. The future of fashion is bright with new and innovative designs that will shape the future of women’s fashion.

How Branding Can Get You in the Mind of the Buyer

A brand is an indelible mark, word, name, design, logo or any characteristic that distinguishes one seller’s merchandise or service as different from those of others. It’s what identifies your company from all others and allows your customers to remember you and your brand for a long time to come. The essence of a brand is a very flexible concept that allows you to make changes as often as necessary while maintaining consistency. If you want to know more about how brands are formed then read on…

An effective brand creates a positive association with the customer and convinces him or her that you represent quality and excellence. Creating brand equity requires building trust, and this can only be achieved through consistent communication about your core values, objectives, ambitions and the benefits of using your product or service. Brand equity also means building your brand message, perception and image so that it becomes a trusted name and familiar reminder for your target audience. In essence, brand equity is the sum total of all the positive associations your brand create with your customers, and these associations become a part of their everyday lives.

Branding gives you the opportunity to put your unique selling proposition or brand identity into action. By using branding you create your own voice andido (the way you say things) which becomes the unique selling proposition (USP) of your business. For example, let’s say you manufacture mugs. You would brand them with a logo of your company and then sell them using the methods of online marketing and eBay. This kind of branding gives you a powerful tool to leverage on customer loyalty.

But brands are not all about power, visibility and money. There is also more to it than that. There is an interesting phenomenon in branding – the amount of perceived value propositions your brand offers usually varies on a perceived value of the brand. Higher perceived value proposition equates to higher prices. So the key is to create brand equity which gives you a competitive advantage.

Brand equity and differentiation create two important driving forces of brand creation. One is the differentiation your brand provides from your existing competitors. You can do this by creating new market segments and breaking existing ones. The second driving force is the loyalty your brand provides its customers. You can do this by making your brand one of a kind and delivering only one product line (e.g. hand wash, dry cleaning, laundry, cleaning etc.)

Branding gives you the opportunity to differentiate your product offering and deliver your unique USP to the consumer. Branding helps you differentiate your product offering and deliver your unique USP to the consumer. Branding creates your unique voice andido (the way you say things), your unique selling proposition (USP) and your customer loyalty. Branding is much more than just a logo and slogan.