The Power of Human Branded Text and Branding
Branded items carry a significant amount of value. There is something inherently special about branded items, beyond their being highly sought after and highly profitable products or services. A company’s reputation is usually based on the quality of their products or services. Therefore, it stands to reason that the more desirable and highly profitable a company is, the higher its brand value. The value of a brand product can easily run into tens of thousands of dollars per item or up to millions of dollars per service or item.
Branding is a critical part of selling branded goods, as it helps distinguish one from the other. A service or product offered as original or unique, usually has some unique quality or attribute that separates it from its less costly or standard counterparts. Common examples of this are logos, names, and symbols.
While some companies may choose to outsource branding, others make it an important focus of their marketing strategy. One way to enhance the value of branded items is through branding. Companies that specialize in branding can design and create materials and promotions that will help brand their products. Some common brand names are Nike, McDonald’s, and Ford. In addition to the visual elements of such branded goods, companies may also choose to add humorous phrases, vivid colors, and catchy catch lines to help consumers recognize and remember the brands.
Search engines use branded keywords as popular components of search results. When people search for a particular brand name or term, they are most likely to come across search results that appear near the top of the list. This is where the company’s branded keywords can help increase traffic to a website, as well as establishing a high ranking among search results. Brands with a strong and consistent search presence often receive a high page rank, which can translate into higher advertising revenues.
Branded boxes are another way to use branded text. Boxes that contain text related to a brand name or product are often placed at the bottom of web pages, as well as on printed materials. For example, a box promoting Burger King might appear near a consumer’s search results for hamburger. The placement makes it obvious to readers what the website is about and helps reinforce the brand name. Branded boxes can be used to substitute other text that would not be as effective, such as a description of the product. For example, instead of writing “burger king” as the domain name for a Burger King website, the company could write “burgerkingking.”
A third way to integrate human branding into branding is to include it in all communications. It is impossible to completely eliminate the role of print and online media, but human mentions are powerful. When someone searches for the name “cupcake,” they are more likely to see ads for cupcake bake shops. Online content can incorporate the domain names, business names, and slogans to create an overall branding effort. All efforts must be consistent with one’s brand, in order for the branding effort to succeed.