Examples of Human Branding Using Social Media
A branded product is essentially a name, term, symbol, design, brand or any attribute that identifies one product or service as different from the goods or services of other competitors. It also tends to indicate quality and a distinctive brand image. This differentiation is typically based on a limited number of attributes such as size, shape, color, price, quality, assistance levels etc. The market today recognizes almost every conceivable type of branded product including promotional materials, electronic and information products, watches, sports equipment, medical supplies, stationery items and even food products. The marketing of branded products has grown tremendously over the years and today, the industry incorporates a wide range of communication methods including television, radio, billboard, print media, and the Internet.
When it comes to the branding of an item, some companies like to use an element of surprise for their clients. Companies like to think outside the box and therefore they come up with novel ideas when it comes to branding. For example, you can brand an inflatable air mattress as the perfect gift for your partner for Valentine’s Day. You can also make your own inflatable drinks by filling them with colourful carbonated beverages and serving them on your company’s behalf during company events. Branded coffee mugs and printed pens are other excellent branded products that can be used to promote a company.
Branded punishments have become an integral part of branding for many companies. An inflatable clown that is stuck on your forehead after being branded is an extreme example of branding that has received a lot of negative press. However, branding experts like to point out that it is the psychological effect that counts more than the physical aspect of the punishment. So there’s no harm in sticking the clown on your forehead – all that matters is that it has created a lasting memory of you.
A lot of companies make use of human branding in their promotion campaign. For example, you could buy a set of iron heads with the logo of your brand imprinted on them and then stick them on your employees. This way, the employees are reminded of you every time they handle the iron. The punishment doesn’t stop until they have used all the iron on the heads that were branded with your company’s logo.
Brands get branded using social media platforms. A popular technique in this regard is to embed branded keywords in the URL of your website, blog or Facebook page. When someone searches on any of the leading search engines for the keywords that you have embedded, your site will appear in the search results. To take full advantage of this functionality, create a dedicated URL for each page of your site that features branded keywords and include them in the URL.
A final example of human branding is done through the use of citations needed to build links back to your website. Every time you write a blog post or tweet using one of the branded keywords, you create a citation needed to reference the post that you are linking to. Citations need to be written in a specific way so that search engines can index them easily. With the help of a branded URL, a link to your website is created by the linking page and hence a link to your brand gets established in the mind of the user. The more times a link to your branded URL is written in a post or tweet, the more references your brand receives, which leads to increased branding.